Insights

Perspectives

As an important aspect of our commitment to communication and quality service, Crawford provides economic outlook bulletins, industry news, firm updates, investment views and many other resources in this space. 

Interview with the Director of Equity Research
Crawford-EquityInterview

Interview with the Director of Equity Research

While the team possesses a myriad of individual professional experiences, we are all aligned in our focus on meeting each of our portfolio’s specific objectives.

February 06, 2025 5 min read
Low Margin for Error
Crawford-LowMarginError

Low Margin for Error

As profit margins regress toward the mean, we believe investors should be focused on companies with strong balance sheets and excess free cash flow.

May 02, 2024 4 min read
When a Stock Becomes a Ninja
Ninja

When a Stock Becomes a Ninja

With a ninja strategy, we hope to win by investing in companies that are better equipped to avoid problems in the event of an economic downturn.

June 26, 2023 4 min read
Buyback Is Not a Dirty Word
Buyback

Buyback Is Not a Dirty Word

We invest in companies that pay a dividend, and we prefer this over share repurchase.

April 26, 2023 4 min read
Difficult Environments Call for (Balance Sheet) Strength
DifficultEnvironment

Difficult Environments Call for (Balance Sheet) Strength

One of the areas where our equity research team is most focused is on the strength of corporate balance sheets.

January 13, 2023 5 min read
The Important versus the Easy
Important-Easy

The Important versus the Easy

The level of consistency in free cash flow generation is an important criteria in our quality screening process.

December 14, 2022 4 min read
Winning with Balanced Capital Allocation
BalancedCapital

Winning with Balanced Capital Allocation

At Crawford Investment Counsel, we do not believe growth and return of capital are mutually exclusive.

December 02, 2022 3 min read
JNJ: Dividends and Divestitures
Dividends and Divestitures

JNJ: Dividends and Divestitures

There are few stocks that have been held for 41 years at Crawford Investment Counsel. One is Johnson & Johnson (J&J).

February 14, 2022 5 min read
The Intersection of Quality and Valuation
Quality and Valuation

The Intersection of Quality and Valuation

Valuation is an important and final component of our expected Total Shareholder Return (TSR) framework.

December 15, 2021 6 min read
Defining Return Expectations by Employing a TSR Framework
TSR Framework

Defining Return Expectations by Employing a TSR Framework

Our internally developed TSR methodology is one important enhancement to our proprietary process that relies entirely on our produced research & analysis.

October 06, 2021 6 min read
Stock Rating System
Stock

Stock Rating System

We utilize a formal, subjective stock rating system to communicate how we are evaluating individual investment opportunities.

August 25, 2021 5 min read
Porter’s Five Forces in the Crawford Equity Research Process
Porter's Five Forces

Porter’s Five Forces in the Crawford Equity Research Process

We apply Porter’s Five Forces of critical thinking to each potential investment for CIC equity strategies.

June 28, 2021 5 min read
 

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